Advertising and Invertising: the future of advertising on the Web
advertising changes direction: the center of all time, creativity is vital to attract the attention of critics and consumers more aware thanks to the Advertising Network is currently undergoing a profound transformation of its languages, being challenged by a growing distrust towards traditional media. And increasingly, the crisis of advertising is traced to the advent of Internet , the explosion of 2.0 and disintermediation as a new style of life. Perhaps it is the grammars of digital culture comes the opportunity to try to recover the influence and charisma of a renewed advertising , able to move from monologue to dialogue, from communication to conversation, aesthetics, ethics, the presence relevance.
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